Sec Bowl: Make A Wish (Christmas Campaign)
"Sebutin wish kamu, biar kita yang kabulin!"
Creative Lead: Tasha A
Marketing Manager: Fernando D
Marketing Executive: Cervia F
Graphic Designer: Fiona C
I was assigned to a 3 months contract with an uprising food brand in Indonesia, called Sec Bowl. They were preparing for their biggest campaign of the year called Make A Wish, where you can ask for anything that you want when you order a menu from Sec Bowl through GrabFood.
In this project, I mainly took part in all the creative process for their social media and printed collaterals. Starting with creating the pitch deck, what kind of storyline I wanted to pursue for Make A Wish, and the execution after.
In this photo session, I created a mood to commemorate the festive season. The concept of this photoshoot is a Christmas dinner with family and friends. I wanted to show people that Sec Bowl is versatile and can be enjoyed in various events, including Christmas.
For the designs, I was inspired by Santa Claus. Make A Wish itself is all about giving to the people, and Santa Claus is widely known to give gifts to children once a year. I opted for a dark red shade for this campaign, to show maturity in the visuals, and also a calmer impression. I added Sec Bowl's signature yellow to compliment the red colour.
There are also printed materials needed for this campaign, such as brochures and Sec Bowl's signature bowl sleeves. Since it's for Christmas, we have to align the printed materials with the campaign as well. There are also greeting cards for the PR packages and the paying customers during the campaign.
